Tilray launches PORTAL cannabis brand

Tilray Brands has introduced its new cannabis brand, PORTAL, specifically designed for high-tolerance consumers. This launch expands Tilray's product portfolio within the rapidly growing cannabis market. PORTAL aims to cater to a niche segment seeking potent and specialized cannabis products. The brand's introduction reflects Tilray's strategy to diversify its offerings and capture market share across different consumer profiles. This move positions Tilray to capitalize on evolving consumer demands in the legal cannabis industry.