TIRTIR Matcha Skincare Pop-Up Draws Crowds

Global K-beauty brand TIRTIR hosted an immersive pop-up event in New York City to showcase its K-Matcha skincare line, drawing over 2,000 visitors in three days. The event highlighted the benefits of Jeju matcha as a key ingredient, particularly its 'Matcha PDRN' component, which gained significant attention. This successful activation demonstrates strong consumer interest in innovative skincare ingredients and effective experiential marketing strategies.