Trend Micro rebrands consumer business to TrendLife

Trend Micro Incorporated has announced that its consumer business will now operate under the new brand name, TrendLife™. This rebranding signifies a strategic shift for the company as it aims to better serve families navigating the complexities of the AI era. The TrendLife™ brand is expected to encompass a range of products and services designed to enhance digital safety and well-being for households in an increasingly connected world. This move positions Trend Micro to address evolving consumer needs in cybersecurity and digital life management.