Tripadvisor Could Unlock $2.5B Via Split

Tripadvisor may unlock significant value, potentially up to $2.5 billion, by separating its Viator and The Fork businesses, according to BofA Securities. This strategic move could allow the company to focus on its core offerings while unlocking capital from its specialized travel and restaurant reservation platforms. The potential split is seen as a way to streamline operations and enhance shareholder value by allowing each entity to pursue its own growth trajectory. Investors will be closely watching the company's next steps.