Tubi partners with TikTokers for content

Streaming service Tubi is collaborating with popular TikTok creators to produce original content. Through its new 'Creatorverse Incubator' program, Tubi aims to empower these social media influencers to develop exclusive shows for the platform. This initiative signifies a strategic move by Tubi to leverage the reach and creativity of TikTok talent to attract new audiences and diversify its content library. The partnership highlights the growing trend of traditional media outlets seeking to engage with digital-native creators and their established fan bases.