TV picture settings look unnatural at home

Televisions often appear vibrant and appealing in retail environments due to specialized 'store' or 'demo' modes. These settings prioritize brightness and color saturation to capture attention, but they are not optimized for typical home viewing conditions. Consequently, when brought home, the picture can seem artificial, oversaturated, or even jarring. Adjusting the picture settings to a 'standard,' 'natural,' or 'cinema' mode, and fine-tuning parameters like brightness, contrast, and color temperature, can significantly improve the viewing experience, making images appear more realistic and comfortable for extended watching.