UK's Starmer urges social media reform

British Prime Minister Keir Starmer has called for social media platforms to address the issue of endless scrolling, particularly concerning young users. He stated that platforms like Instagram and TikTok need to implement changes to prevent users from spending excessive hours consuming non-stop video content. This initiative highlights growing concerns about the impact of social media on mental well-being and productivity. Starmer's remarks suggest a potential push for regulatory measures or industry self-regulation to mitigate these effects.