Walmart simplifies streaming ads

Walmart Connect is enhancing its advertising offerings for connected TV (CTV) by introducing Connect Select, a curated marketplace within its Demand-Side Platform (DSP). Additionally, the company is expanding its integrations with technology partners. These initiatives aim to address common challenges in the CTV advertising landscape, such as fragmented inventory access, lack of transparency, and inefficient supply chains. By simplifying the process, Walmart seeks to make its advertising solutions more accessible and effective, particularly for mid-sized businesses looking to leverage streaming platforms for customer engagement.