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Wearable Fitness Trackers Become Top Credit Card Perk
Bloomberg Tech·
Premium credit cards are increasingly offering wearable fitness trackers as a key perk to attract affluent customers. This trend reflects a shift in how card issuers are competing in a crowded market, moving beyond traditional rewards to focus on lifestyle benefits. By integrating health and wellness technology, these cards aim to provide added value and appeal to consumers who prioritize fitness and well-being, potentially justifying their higher annual fees.
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fintech
product
Original Source
Bloomberg Tech — bloomberg.com