Wheely launches luxury ride-hailing in NYC

Luxury ride-hailing service Wheely has officially launched in New York City, aiming to capture a share of the premium transportation market. The app's expansion into the US signals a direct challenge to established players like Uber and Lyft, which have also been focusing on attracting high-net-worth individuals and corporate clients. Wheely's strategy centers on providing a superior customer experience tailored to the needs of affluent travelers and busy executives, differentiating itself through exclusive service and premium vehicle options. This move intensifies competition in the urban mobility sector, particularly for services catering to a discerning clientele.