WME sells sports agency to Publicis

Publicis Groupe is acquiring WME's sports agency, 160over90, in a strategic move to capture a larger share of advertising spending within the sports industry. This acquisition is expected to significantly enhance Publicis's capabilities in sports marketing and client representation. The deal signifies a consolidation trend within the marketing and media landscape, as major players seek to expand their reach and service offerings. By integrating 160over90, Publicis aims to leverage its expertise to deliver more comprehensive solutions to advertisers targeting sports audiences.