Xbox exploring different console business models

Microsoft's Xbox division is reportedly re-evaluating its strategy for the next-generation console, codenamed Project Helix. Executives have indicated a willingness to explore "radically different" business models to ensure future hardware remains affordable and flexible. This strategic shift comes amid broader industry challenges and suggests a potential departure from traditional console sales approaches. The company remains committed to shipping the console, but is actively seeking innovative ways to adapt to the evolving market landscape and consumer demands.