Xbox hires Matthew Ball for strategy

Microsoft has appointed prominent game industry analyst Matthew Ball as the new chief strategy officer for Xbox. Ball, known for his influential annual report on the state of video gaming, is highly regarded across the gaming, media, and technology sectors. Xbox CEO Asha Sharma announced his arrival, highlighting his extensive experience in strategy and leadership roles at major companies like Amazon Studios and Accenture Strategy. Ball has already been collaborating with the Xbox team on strategic initiatives and will officially join the company soon, bringing his deep industry insights to shape the future of Xbox.