Xbox needs new games to define its future

Xbox is navigating a period of transition under new leadership, emphasizing a renewed commitment to the brand. However, the division's identity remains unclear to consumers. To solidify its direction, Xbox requires a flagship game that clearly communicates its vision and value proposition to players. The upcoming release of Forza Horizon 6 is highlighted as a potential candidate to signal what the Xbox brand truly represents and to galvanize player interest during this critical juncture for the gaming division.