YouTube CEO: Top creators stay home

YouTube CEO Neal Mohan expressed confidence that the platform's most successful creators will remain loyal, dismissing concerns about competition from streaming giant Netflix. Mohan believes that the unique ecosystem and audience engagement on YouTube provide an unparalleled environment for creators to thrive. He emphasized that the platform's focus on fostering community and providing diverse monetization tools ensures that top talent will continue to find YouTube their primary home for content creation and audience connection. This stance highlights YouTube's strategy to retain its star creators by reinforcing its value proposition.