YouTube Launches Sports Podcast Lineup for Advertisers

Google is introducing the Top Sports Podcast Lineup on YouTube, making it easier for advertisers to connect with sports fans. The platform has seen massive engagement, with over 8.5 billion views of sports podcasts in 2025 and a significant portion of young adults watching athlete-related content weekly. This new offering allows brands to align with popular YouTube Select podcasters, ensuring they can reach a highly engaged audience during major sporting events and ongoing fan conversations.