YouTube Premium price increases in US

YouTube Premium is implementing a price increase for its subscription tiers in the United States. Individual plans will now cost $15.99 per month, up from $13.99, and the family plan for up to five users has risen to $26.99 from $22.99. Additionally, the more basic Premium Lite option, which offers ad reduction without YouTube Music, is now priced at $8.99 monthly, an increase from $7.99. These new prices are effective immediately for new subscribers, and existing customers will be notified of the changes soon.