AI agents redefine web traffic conversion

The rise of AI agents is shifting internet traffic dynamics, moving beyond traditional SEO to Answer Engine Optimization (AEO). Unlike human users who rely on search rankings and clicks, AI agents prioritize content that is understood, selected, and cited. This means enterprises must adapt their strategies to ensure their content is digestible and valuable to AI systems, as direct website visits and click-through rates may decline. Conversion rates from AI-referred traffic are reportedly 30-40%, significantly higher than traditional channels, highlighting a new, crucial avenue for customer acquisition.