Amazon Moves Prime Day to June

Amazon has announced that its annual Prime Day shopping event will be moved to June this year, taking place a few weeks earlier than its typical July schedule. This strategic shift comes as the e-commerce giant observes consumers increasingly cutting back on discretionary spending. The event, exclusive to Amazon Prime members, will commence at 12:01 a.m. on the designated start date, continuing the trend of extending the sale beyond a single 24-hour period. This adjustment reflects broader economic conditions and consumer behavior patterns impacting retail.