Apple eyes eyewear market with watch strategy

Apple is reportedly planning to enter the smart glasses market with a strategy mirroring its successful Apple Watch launch. Instead of solely competing with tech rivals like Meta and Samsung, Apple aims to challenge traditional eyewear brands such as Oakley, Ray-Ban, and Warby Parker. This approach targets a broader market, positioning its smart glasses as a premium fashion accessory as well as a technological device. The company sees the eyewear industry, estimated to be worth significantly more than the smartwatch market, as a substantial opportunity for growth and revenue generation, potentially surpassing the $17 billion annual earnings from its watch division.