Apple Maps introduces ads to business offerings

Apple is integrating advertisements into its Maps application, a move that expands its business services. Starting this summer in the U.S. and Canada, businesses with physical locations and existing Maps listings can target customers with ads. These ads will appear alongside relevant search results and will be clearly marked to maintain user experience. This expansion is part of a broader 'Apple Business' suite, which consolidates various business tools. The company emphasizes that user privacy will be protected, with ad interaction data not linked to Apple accounts.