Apple to introduce ads in Maps

Apple is reportedly planning to integrate advertisements into its Maps application on both mobile and web platforms, with potential rollout beginning this summer. This move mirrors the advertising model employed by Google Maps, allowing businesses to bid for prominent placement in search results. For instance, a restaurant could pay to appear first when users search for terms like "sushi" or "pizza." The company is expected to announce these changes soon, potentially this month, as it seeks new revenue streams and enhances its advertising business.