Fox Acquires Roku for $22B to Expand Smart TV Reach

Fox Corporation is set to acquire Roku in a $22 billion deal aimed at significantly expanding its presence in the smart TV market. The acquisition will integrate Roku's streaming hardware, operating system, and FAST services into Fox's portfolio. This strategic move is designed to bolster Fox's advertising capabilities and enhance its direct-to-consumer strategy by leveraging Roku's established user base and technological infrastructure within the rapidly evolving connected TV landscape.