Google Ads launches AI agentic advisors

Google Ads has introduced Ads Advisor and Analytics Advisor, AI-powered tools designed to enhance user collaboration and drive performance. These agentic advisors allow users to interact using natural language, asking questions to receive tailored recommendations and insights. The system learns from user feedback, improving its suggestions over time. Analytics Advisor proactively identifies hidden data trends, while Ads Advisor quickly diagnoses campaign performance issues, including policy violations, aiming to minimize downtime and optimize ad spend for businesses.