Google enhances YouTube Demand Gen for conversions

Google is upgrading its Demand Gen campaigns on YouTube, Discover, and Gmail through the Commerce Media Suite, enabling advertisers to utilize retailer data for reaching high-intent shoppers. New view-through conversion (VTC) optimization in Google Ads for YouTube aims to drive more conversions efficiently. These enhancements, set to be highlighted at Google Marketing Live, are designed to boost new customer acquisition and overall campaign performance for retail brands by leveraging YouTube's reach and advanced targeting capabilities.