Macy's AI Assistant Reduces Cart Abandonment

Macy's is tackling the persistent problem of online shopping cart abandonment, which affects seven in ten online purchases. Traditional methods like discounts and email reminders have shown limited success in improving conversion rates. To address this, the retailer has developed 'Ask Macy's,' a conversational AI shopping assistant powered by Google's Gemini Enterprise. This innovative tool aims to engage shoppers more effectively, guiding them through the purchasing process and potentially preventing them from leaving before completing their transactions, thereby boosting sales and customer satisfaction.