Meta integrates shopping links into Facebook, Instagram

Meta is rolling out new commerce features directly within Facebook and Instagram, aiming to streamline the affiliate marketing process. Creators will soon be able to embed shopping links and tag products directly in their posts, including Reels and photos. This integration bypasses the need for third-party "link in bio" services or manual comment links. The move is expected to simplify how influencers and brands connect with consumers, potentially increasing direct sales and affiliate revenue by making product discovery and purchasing more seamless within the social media platforms.