SoFi Launches AI Coach for Financial Planning

SoFi has introduced a new artificial intelligence-powered chat platform, SoFi Coach, designed to offer personalized financial planning and insights to its SoFi Plus members. By allowing members to connect accounts from over 12,000 financial institutions, the AI gains a comprehensive view of their financial landscape. This enables SoFi Coach to provide tailored advice and answer user queries effectively, enhancing the digital financial services experience and empowering members with data-driven guidance.