Sony Afeela electric vehicle launch fails

Sony's ambitious six-year effort to enter the electric vehicle market with its Afeela brand has concluded without success. The company's foray into the automotive industry, marked by significant investment and development, has now ended, signaling a withdrawal from its EV aspirations. This outcome suggests a challenging landscape for tech giants attempting to disrupt the established automotive sector, even with substantial resources and innovative approaches. The failure of the Afeela project highlights the complexities and intense competition within the EV market, potentially serving as a cautionary tale for other technology firms considering similar ventures.