TikTok launches travel booking feature

TikTok is expanding its in-app commerce capabilities with the launch of TikTok GO, enabling users to discover and book hotels, attractions, and experiences directly within the app. This new feature, available in the U.S., partners with major travel platforms like Booking.com and Expedia. TikTok GO aims to keep users engaged by converting viral travel content into direct bookings, creating new revenue streams and deepening user retention. This move intensifies competition with Google, as TikTok increasingly serves as a search engine for travel and other discovery needs.