X cuts payments to clickbait, aggregator accounts

X is significantly reducing payments to accounts that flood timelines with clickbait and aggregated content, according to product head Nikita Bier. Payouts for aggregators have been cut by 40% over two cycles, with further reductions planned for "habitual bait posters" who overuse "BREAKING" alerts. Bier stated this move aims to curb content manipulation and support original creators, emphasizing X's commitment to free speech and reach without compensating for program abuse. This policy shift follows complaints from some creators who saw their demonetization, sparking debate about content value and platform health.