Xbox Game Pass pricing to change, new chief says

Microsoft's new head of Xbox, Asha Sharma, has indicated that the pricing structure for Xbox Game Pass is set for a significant overhaul. In a leaked internal memo, Sharma acknowledged that the current subscription cost has become prohibitive for many players, stating the need for a "better value equation." She emphasized that while Game Pass is crucial to the Xbox gaming experience, the existing model is not permanent. Sharma plans to evolve Game Pass into a more adaptable system over time, involving extensive testing and learning to refine the offering and ensure it remains attractive to consumers.